Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Twitter CEO Jack Dorsey.John Lamparski/Getty Images A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider. Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran…
Since initially announcing property sets earlier this year, one of the most popular requests has been to expand this functionality to more sections of Search Console. Thanks to your feedback, we’re now expanding property sets to more features! Property sets help to show how your business is seen by Google across separate websites or apps….
Guest column: Kemper Smith of the audience insights company Parse.ly says the company expects that given the contentious campaign and the limited opportunities for the candidates to meet face-to-face, one can expect the debates to generate web traffic peaks that rival those in the primary and conventions T/.dropcaphe nominees for President of the United States…
A Pin saved to Pinterest is much more than just an image. Each of the 75 billion Pins saved is a visual bookmark with dozens of signals, such as the website it originated from, as well as its country and language of origin. As more than half of all Pinners are outside the U.S.,…
No one writes anything on the internet. HTML does not have a tag for bylines. The web’s fundamental technology has tags for six different headers, figure captions, navigation and asides. It does not have a tag for authorship. HTML5, designed for “allowing you to describe more precisely what your content is,” cannot describe who wrote…
When we watch a livestream on most platforms, we see how many viewers are watching at that very moment. But when we watch an uploaded video, we see how many views have been recorded. This leads many to reasonably assume that live video metrics are different than uploaded video metrics. But for the most part, they…
Illustration: Jim Cooke We are, right now, in the midst of a digital media upheaval. What was previously conventional wisdom—that a media company with hopes of turning a profit needs, above all, to achieve scale—is being proven false. The new conventional wisdom is that video will be digital media’s savior, but it is only a…
At The Washington Post, we constantly strive to provide our readers with the best possible site and reading experience. One way we do this is through PageBuilder, an in-house product for our news editors to easily tweak, enhance or add content live on the site. We can take this a step further and add the ability for…
For those of us who care about democracy and the importance of a healthy political discourse, a story published by Bloomberg this week, “How to Hack an Election,” was incredibly distressing. In it, Colombian hacker Andrés Sepúlveda comes clean about eight years he spent allegedly using dark, and often illegal, computer skills to help conservative…
Information company’s gauge of online buzz for TV shows expands beyond just Twitter to include the world’s biggest social network Soon, your Facebook friends won’t be the only ones paying attention to the TV show rants in your News Feed. Television ratings giant Nielsen is expanding how it measures social chatter around TV shows to include Facebook, expanding it…