Washington Post Builds Its Own Ad Tech To Speed Up Mobile | AdExchanger

Although The Washington Post partners with Facebook Instant Articles and Google AMP, which help speed mobile load times, it’s also striking out on its own.Over a two-month period, a team of Post engineers cobbled together a proprietary tech solution called Zeus that sped mobile page-load times by 75%. Viewability improved by 20% in current tests…

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Page views of candidate coverage expected to increase as Election Day approaches | Talking New Media | The digital publishing website

Guest column: Kemper Smith of the audience insights company Parse.ly says the company expects that given the contentious campaign and the limited opportunities for the candidates to meet face-to-face, one can expect the debates to generate web traffic peaks that rival those in the primary and conventions T/.dropcaphe nominees for President of the United States…

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Die Dashboards Die! Why Conversations Will Reinvent Software – Psychology of Stuff – Medium

In years to come, conversations will breathe new life into software — particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There…

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Google Says It Wants to Help Publishers, But Some Remain Skeptical

If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models. Where they once controlled the entire process from creation to consumption, media companies now see their power over almost all the elements of…

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