Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Beginning next week, the search giant will face off against the US Justice Department over allegations that the company’s adtech practices are anti-competitive. In a historic trial set to begin on Monday, the US Department of Justice (DOJ) will take on Google, challenging the way it monetizes advertising and accusing it of stifling competition in…
The European Commission opened a formal antitrust investigation on Tuesday into whether Google has abused its market position by favoring its own online display advertising technology. Why it matters: The probe will target parts of Google’s massive $147 billion annual ads business that have never been investigated formally by regulators, including ways its advertising practices…
The European Union hit Google with a formal antitrust complaint Wednesday, two years after regulators first opened an investigation into whether Google abused its market dominance to favor its own ad tech. Why it matters: The complaint puts even more pressure on Google parent Alphabet to possibly divest parts of its lucrative ad business. In…
About a year and a half ago, Google began the chance to be one of the search engines that European users as their default on Android devices. And for the past year and a half, we’ve seen some familiar ad-targeting giants continue to take those expensive slots. This auction was the result of a spearheaded…
Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates of its revenue from selling ads. In a nutshell, this class action suit, which was…
On Monday, Google released a few more details on its proposed tracking alternative to third-party cookies, a “privacy-first” technology that, from any angle, seems like just another way for the company to maintain its stranglehold on digital ad sales. Google’s calls its new creation “Federated Learning of Cohorts” (FLoC, for short), and promises that it’s…
Among all of the antitrust probes facing Google right now, the case dropped on Wednesday by Texas Attorney General Ken Paxton stands out for a few reasons. First, it focuses on the tech giant’s dominance in digital ads, rather than focusing on search the way that the Justice Department and more than 30 states have…