Why You’re So Tempted by the Premium-Economy Upgrade – The Atlantic

Airlines’ Premium-Economy Trick Carriers are banking on the psychological allure of marginal luxury. Airlines have once again wrung a new social class from flying. ( Alex Cochran ) Let’s say you receive an unexpected financial windfall. What’s the first thing you’re spending money on? If it’s a lavish vacation—how are you getting there? Americans top the…

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Inside the Industry That Unmasks People At Scale

Hacking. Disinformation. Surveillance. CYBER is Motherboard’s podcast and reporting on the dark underbelly of the internet.   Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don’t mention is that an…

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Facebook Knowingly Profited Off Junk Ad Efficacy Estimates, Lawsuit Claims

Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates of its revenue from selling ads. In a nutshell, this class action suit, which was…

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Google Continues to Promise Its Bid to End Cookies Isn’t an Enormous Power Grab

On Monday, Google released a few more details on its proposed tracking alternative to third-party cookies, a “privacy-first” technology that, from any angle, seems like just another way for the company to maintain its stranglehold on digital ad sales. Google’s calls its new creation “Federated Learning of Cohorts” (FLoC, for short), and promises that it’s…

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