Mattel, Seeking a New Superpower, Gets Women to Design Action Figures for Girls – Bloomberg Business
Inside Mattel’s headquarters just south of Los Angeles International Airport, Christine Kim grabs a shield and fires a plastic disc from it across a conference room. “I’m going to be playing with all my boys, deflecting their bullets and then be like, ‘I’m going to shoot you,’” says Kim, one of Mattel’s top toy designers and a…