Here Are the Answers to All Your Questions About Nielsen’s Total Audience Measurement | Adweek

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are the answers to some of the biggest questions surrounding total audience measurement: Why wasn’t Nielsen measuring these other platforms previously? The company has but says…

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Michael Wolff on the Wild West of TV Metrics and the New War on Nielsen – Hollywood Reporter

  A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…

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The Inside Story of How Nickelodeon’s ‘Angry Beavers’ Nearly Ended by Making the Main Characters Realize They Were Going to Die | VICE | United States

Screen grab via Angry Beavers opening credits In 2001, Nickelodeon’s slapstick cartoon series The Angry Beavers was facing cancellation after four seasons on the air. “We were significantly over budget, behind schedule, and had generally worn out our welcome [with the network],” series co-creator Keith Kaczorek says over e-mail. In light of this certain demise,…

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Jessica Williams: Daily Show gun violence segment airs | EW.com

The mass murder of nine people on a community college campus in Roseburg, Oregon last week was the 45th school shooting in 2015. And to illustrate how often stories of gun violence cycle through news broadcasts, Daily Show correspondent Jessica Williams revealed to new host Trevor Noah that she “pre-tapes” discussion of “these terrible, unending stories.” “I’m sick…

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