SpongeBob MemePants: How He Seized the Culture – The New York Times
close story-meta Photo Patrick and SpongeBob in “SpongeBob SquarePants.” Credit Nickelodeon When a yellow sponge in rectangular pants came to children’s TV in 1999, who could have guessed that it would lead to “SpongeBob SquarePants: The Broadway Musical,” which was nominated this week for 12 Tony Awards? With the musical on a slate that includes…