Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Brands like Chick-Fil-A and Geico are being accused of violating 1980s privacy law the VPPA. Companies that use online tracking codes like Meta Pixel or Google Analytics are potentially at risk. It can cost companies millions of dollars to resolve these cases. Broadcasters have long been wary of running afoul of a 1988 privacy law…
A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former’s ad platform, according to a blog post Signal published on Tuesday. The ads were meant to show users the bevy of data that Instagram and its parent company Facebook collects on users, by… targeting those users…
Heads up, fellow T-Mobile customers: You might want to take a look at your mobile carrier’s privacy policy. As by the Wall Street Journal, the company’s latest update to its privacy policy is set to automatically enroll paying phone subscribers into an ad-targeting program that will see their data shared with unnumbered advertisers starting next…
Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more…
Is adding “From Facebook” to the branding for the social media giant’s Instagram photo- and video-sharing network and WhatsApp messaging application a good move, a bad move or inconsequential? Writer and business coach Jason Aten opted for the second, saying in his post on Inc., “Let’s put this in context: This branding move would be like…
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a…
Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector. Google…
A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising,…
Private-equity firm Great Hill Partners has agreed to acquire Gizmodo Media Group from Univision Communications Inc., the companies said, ending the Spanish-language broadcaster’s foray into English-language digital media. James Spanfeller, the former chief executive of Forbes.com and president of consumer magazines at digital publisher Ziff Davis, will become chief executive of G/O Media Inc., a…
Talks continued over the weekend to avert a programming blackout that would affect more than 24 million customers of AT&T’s DirecTV, U-verse and WatchTV services. Photo: Patrick T. Fallon/Bloomberg News Updated March 24, 2019 2:29 p.m. ET Carriage deals between pay-TV distributors and programmers typically hinge on price. In the negotiations between AT&T Inc. T…