Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom…
For the past two months, The New York Times has been running a very useful addition to its popular travel column “36 Hours,” a weekly series that informs readers how to spend a day and a half in a given city. The new feature, titled “Plan Your Next Adventure,” placed New York Times-recommended attractions on an interactive Google Map,…
A dizzying number of brands, from Taco Bell to Stouffer’s to Seamless, are attempting to sound less like Fortune 500 companies and more like your 14-year-old nephew, at least on social media. According to data crunched by Brandwatch, there have been nearly 17,000 mentions by brands and consumers of the word “bae” or “fleek” online. Among the culprits…