Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Joshua Topolsky, the chief executive of the Outline, doesn’t want his digital-media company to get too big too fast. The startup has closed a $5.15 million fundraising round, the company’s second, Mr. Topolsky said. The new financing values the Outline at $21.15 million, he said, up from the company’s $11 million valuation from the last…
As publishers prepare to woo the advertising industry next week, the Interactive Advertising Bureau has released a new report making a case for media buyers to spend big on digital video. The study, released Thursday, touts the size, diversity and purchasing intentions of viewers of original web video and says they’re somewhat more receptive to…
Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.While people over 50 comprise 42% of adults in the US, they comprise only 6% of agency employees. This is even more pronounced in creative departments where people over 50 make up about 0% of the population….
Add another name to the list of publishers that is shutting down and blaming FacebookFB 0.53% : Render Media. The digital media company behind recipe video publisher Cooking Panda and news and politics site Opposing Views says it is planning to close shop, pointing to a combination of factors, including recent changes by Facebook to improve the quality…
.entry-header Last week Reuters reported on the Harris Brand Survey: Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and electric carmaker Telsa Inc rocketed higher after sending a red Roadster into space. The headline of the piece was…
Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…
Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…
Nov. 17, 2017 5:00 a.m. ET Less than a year after Politico co-founder Jim VandeHei launched the media startup Axios with plans to upend the way news organizations deliver stories and advertising, the company is plotting a major expansion of its newsroom. To fund the expansion, Axios has raised $20 million, according to Axios co-founder…
Delicious industrial goodness. Nesster/Cropped/CC BY 2.0 When you hear the name “Product 19,” you’ll either flash on an experimental invention from some corporate R&D department, or, if you’re one of its fans, you might think of the health cereal, rare in the aisles of American supermarkets yet loved all the same. But earlier this…