Most of your headline writing tricks don’t work, apart from these two | Poynter.
by Rick Edmonds Published Dec. 1, 2015 7:45 am Updated Dec. 1, 2015 10:09 am Analytics firm Chartbeat has published a new study which finds that most of the conventions for writing catchy digital headlines don’t work very well. Author Chris Breaux, a Chartbeat data scientist, summarized results of testing a dozen styles for…