Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The evolution of the mobile ad ecosystem is ushering in some new disguises. I spoke recently with several practitioners about where mobile ads are heading. “The customer experience [of mobile ads] is totally broken,” Joe Prusz, ad tech firm Rubicon Project’s head of mobile, told me, referring to both web and in-app ads. He pointed…
As a kid, whenever I’d get some BMX or car magazine in the mail, I’d always dive in first to the letters to the editor. The interplay between readers sharing their opinion on stories and editors responding in italics always made the rest of the mag feel more real—as if real, normal people actually produced…
REFORM ADVERTISING …before it is too late Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it. The moral of the story of adblockers’ success is that the public has taken charge of its next industry — advertising….
News organizations must treat reader comments with the same level of consideration that they treat their own stories, New York Times community editor Bassey Etim said today speaking on a panel at this year’s Computation + Journalism Symposium at Columbia University. “We have to treat comments as content,” Etim said. “We can’t cede the social…
Over the course of the day we’ve had a handful of readers write in to ask or demand that we not report the name of the shooter, Chris Harper Mercer, in the Oregon school massacre. As the massacres continue, an increasing number of people think that we should expunge the names of the offenders both…
Gannett’s Chief People Officer would like to see more people volunteer to leave Gannett A Romenesko reader writes: “I am not eligible for the early retirement buyout, but several of my colleagues are. They feel like they are now being pressured to take it, even though it’s supposed to be completely voluntary. “They also see…
Rowan County, Ky., Clerk Kim Davis (left) reportedly met with Pope Francis during his visit to the United States last week. (Timothy D. Easley, Associated Press; Max Rossi/Reuters) Cameras were trained on Pope Francis even before his plane landed on Sept. 22 at Joint Base Andrews. They followed his every step in the United States…
Until recently, Loni McKown was the envy of the college media-advising world. As the student-newspaper adviser at Butler University in Indianapolis, her evaluations were sterling. Grads were landing impressive reporting jobs. Beginning in 2011—for the first time in the student newspaper’s history—national awards started adorning the walls of the newsroom. But on September 4, McKown,…
CNBC being taken off Nielsen effective 10/1/15. Current sample size for CNBC’s Nielsen ratings determined by NINE Homes – Linda Y #iabmixxâ Boon Yap on Twitter: “CNBC being taken off Nielsen effective 10/1/15. Current sample size for CNBC’s Nielsen ratings determined by NINE Homes – Linda Y #iabmixx”.
IAB President-CEO Randall Rothernberg AD UNIT 1 /AD UNIT 1 The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his “cri de coeur” against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps…