The Washington Post wants to figure out the best places to put ads in your favorite podcasts » Nieman Journalism Lab

Editor’s note: Hot Pod is a newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday. Welcome to Hot Pod, a newsletter about podcasts. This is issue 168, published July 10, 2018. Into the Woods. The rollout for Crooked Media’s first audio documentary, The Wilderness, began…

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A journalist’s conscience leads her to reveal her source to the FBI. Here’s why. – The Washington Post

It’s pretty much an inviolable rule of journalism: Protect your sources. Reporters have gone to jail to keep that covenant. But Marcy Wheeler, who writes a well-regarded national security blog, not only revealed a source — she did so to the FBI, eventually becoming a witness in special counsel Robert S. Mueller III’s investigation of…

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McKinsey: Not much change after three years of rebate uproar | CMO Strategy – Ad Age

Three years after former Mediacom CEO Jon Mandel gave a blistering speech alleging widespread media rebates in the U.S. — and the Association of National Advertisers launched a crusade to investigate and stop them — nothing much has changed, according to a report by McKinsey & Co. Sarah Armstrong. The McKinsey effort, which was scheduled…

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Ad Agencies Are Breaking Down Programmatic Silos – eMarketer

Ad sellers are also ending the days of having separate programmatic sales teams. Though the evidence is mostly anecdotal, publishers like The New York Times, Dotdash, Meredith and BuzzFeed have taken steps to more fully integrate their programmatic products throughout their entire sales operation. When different buying teams don’t work together, discrepancies arise over planning…

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Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts | AdExchanger

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even…

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