Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
It was less than a week ago when Zero Hedge broke the news that for CNBC, 2014 Was The Worst. Year. Ever. Much to the embarrassment of CNBC, its staunch defender David Rosenberg, and not to mention its advertisers who realized they overspent substantially for the reach they were promised and received instead, the report…
Thirty-four years ago, at the launch of Ted Turner’s Cable News Network, the founder made a grandiose and specific promise about his newly created round-the-clock operation. “Barring satellite problems, we won’t be signing off until the world ends,” Turner declared. And in anticipation, he prepared a final video segment for the apocalypse: We’ll be on,…
(1) Optimize for mobile versions: http://goo.gl/EOpFl (1) force latest IE rendering engine: bit.ly/1c8EiC9 header start header end Article Image Men Explain Technology to Me: On Gender, Ed-Tech, and the Refusal to Be Silent Blog Logo Audrey Watters on 18 Nov 2014 , tagged on , read Here are the notes and the slides from what…
Credit: Image by Thinkstock The desire to build a community and reader engagement around articles is a growing focus for publishers and organisations on the web. Community, social media or user-generated content teams have become a mainstay of digital news organisations, and further possibilities for engagement are explored regularly. Now business site CFO has thrown…
Ask someone who doesn’t work in advertising what it means to “make an impression,” you will likely get a reasonable response like “to do something that someone remembers.” However, inside the advertising industry, the definition of “impression” is not nearly as simple. Why? Because if you run an advertisement on TV, radio, or print, you…
Takeaway: Zucker-Scharff has built a ‘narrative map’ of CFO’s content to better match audience preferences with digital content. At 25, Aram Zucker-Scharff is a media jack-of-all-trades. Prior to joining CFO Publishing as a full-time content strategist in August, he’d consulted for the brand, was a primary developer for PressForward—an innovative content-aggregation tool—and masterminded two…
Why did the Orange County Register send reporters and photogs to cover 40 — yes, four-zero, 40 — high-school sporting events in one weekend? No, it’s not another news mob. Nor is it a one-time thing. At a time when many newspaper companies are starting to think digital first, the Register is investing in print. The…