Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Ask someone who doesn’t work in advertising what it means to “make an impression,” you will likely get a reasonable response like “to do something that someone remembers.” However, inside the advertising industry, the definition of “impression” is not nearly as simple. Why? Because if you run an advertisement on TV, radio, or print, you…
Takeaway: Zucker-Scharff has built a ‘narrative map’ of CFO’s content to better match audience preferences with digital content. At 25, Aram Zucker-Scharff is a media jack-of-all-trades. Prior to joining CFO Publishing as a full-time content strategist in August, he’d consulted for the brand, was a primary developer for PressForward—an innovative content-aggregation tool—and masterminded two…
Why did the Orange County Register send reporters and photogs to cover 40 — yes, four-zero, 40 — high-school sporting events in one weekend? No, it’s not another news mob. Nor is it a one-time thing. At a time when many newspaper companies are starting to think digital first, the Register is investing in print. The…