This chart shows how much more expensive ‘brand-safe’ video ads are versus YouTube videos

A growing number of global brands have pulled their advertising campaigns from YouTube over the past week after finding their ads had appeared next to extremist content. Google, which owns YouTube, has vowed to tackle the issue by working on toughening up its policies, making its advertiser controls easier to use, and hiring more staff to police…

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Platform Companies Are Becoming More Powerful — but What Exactly Do They Want? – The New York Times

Platform Companies Are Becoming More Powerful — but What Exactly Do They Want? close story-meta-footer close story-meta Photo Credit Illustration by Andrew Rae During a February ride in San Francisco, Travis Kalanick, the chief executive of Uber, was recorded arguing with and eventually berating an Uber driver from the back seat of his car. The…

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What clicks actually mean: Exploring digital news user practices

Abstract This article problematizes the relationship between clicks and audience interests. Clicking patterns are often seen as evidence that news users are mostly interested in junk news, leading to concerns about the state of journalism and the implications for society. Asking and observing how 56 users actually browse news and what clicking and not clicking…

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The&Partnership, m/SIX and Adloox research says advertisers will lose $16.4 billion to ad fraud in 2017 – Business Insider

Andrey_Popov/Shutterstock The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by…

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