The Online Video View: We Can Count It, but Can We Count on It? – NYTimes.com

Media The Online Video View: We Can Count It, but Can We Count on It? close story-meta-footer close story-meta Photo Sheryl Sandberg of Facebook, left, spoke at Advertising Week about the company’s recent video miscalculation mishap. Credit Michael Nagle/Bloomberg ONE OF THE great promises of online videos was the potential to measure precisely how effective…

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Facebook Apologizes for Overstating Video Metrics – NYTimes.com

Media Facebook Apologizes for Overstating Video Metrics close story-meta-footer close story-meta Facebook apologized on Friday for an error in the way it measured video viewership, a miscalculation that greatly overstated how much time, on average, its users were spending watching videos. The incorrect numbers were displayed to partners, including advertisers and publishers, for more than…

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Younger adults prefer to get their news in text, not video, according to new data from Pew Research » Nieman Journalism Lab

Digital publishers may be pouring time and energy into cranking up their video operations, but for a lot of their potential viewers, text is still the way to go. New data from Pew Research finds that, when it comes to the news, younger adults still prefer words over moving images. While 46 percent of Americans…

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