Innovative Virtual Reality Experience Allows You to Rediscover the Forest as an Animal – BOOOOOOOM! – CREATE * INSPIRE * COMMUNITY * ART * DESIGN * MUSIC * FILM * PHOTO * PROJECTS

London-based design studio Marshmallow Laser Feast isn’t just about pushing creative boundaries; it’s about encouraging people to see things from a different perspective. Using custom software to combine footage from lidar (remote sensing technology) and CT scanning, photogrammetry and a 360º aerial camera, their latest project is a virtual reality experience that lets viewers rediscover the Grizedale Forest…

Read More

Disguises — for ads and for devices — are becoming a bigger part of mobile ads | VentureBeat | Marketing | by Barry Levine

The evolution of the mobile ad ecosystem is ushering in some new disguises. I spoke recently with several practitioners about where mobile ads are heading. “The customer experience [of mobile ads] is totally broken,”  Joe Prusz, ad tech firm Rubicon Project’s head of mobile, told me, referring to both web and in-app ads. He pointed…

Read More

The Reason This “Racist Soap Dispenser” Doesn’t Work on Black Skin

At a Marriott hotel in Atlanta, the soap dispensers have a little bit of a race problem. An African-American guest of the Dragon Con sci-fi and fantasy convention visited a bathroom in the event’s host hotel and discovered the soap dispenser, from a British company called Technical Concepts, wouldn’t sense his hands. When his friend, a white…

Read More

Google Reveals Health-Tracking Wristband – Bloomberg Business

Google Inc.’s life sciences group has created a health-tracking wristband that could be used in clinical trials and drug tests, giving researchers or physicians minute-by-minute data on how patients are faring. The experimental device, developed within the company’s Google X research division, can measure pulse, heart rhythm and skin temperature, and also environmental information like…

Read More