(17/2) What does Twitter need to do to restart growth and reactivate its massive dormant user base? – Quora
The problem with Twitter, and especially the reason why it has so many dormant users, is that using Twitter for long periods of time is a fundamentally unpleasant experience. The product is not a joy to use. When users have an unpleasant time with a product, they don’t always complain loudly, they just sort of stop… using… it… The…