Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
No means no when it comes to ad blockers, according to GroupM. The media-buying giant is closing off a growing alternative for publishers beset by ad blocking: ad reinsertion, a method by which publishers can deliver ads to users who have ad blockers installed. Publishers often work with vendors like Secret Media and Sourcepoint to re-insert ads…
This is an edited version of a talk that marketing keynote speaker and The Drum’s Promotion Fix columnist, Samuel Scott, gave last week at the Synergy Digital Forum in Moscow. The deck with related links and source material is here. I do not remember PPC ads, display ads, social media ads, programmatic ads, or anything…
Fans of the popular space-themed MMO role-playing game EVE Online have frequently claimed that the long-awaited video game Star Citizen was borrowing heavily from the earlier franchise, if not outright ripping-off aspects. The argument found new ammunition this week, when EVE Online fans noticed a striking resemblance between the Drake Vulture – a new unique ship for…
1. The Aristocracy Is Dead … For about a week every year in my childhood, I was a member of one of America’s fading aristocracies. Sometimes around Christmas, more often on the Fourth of July, my family would take up residence at one of my grandparents’ country clubs in Chicago, Palm Beach, or Asheville, North…
Photo: AP Late Wednesday, after Tesla filed a lawsuit against former Gigafactory technician Marty Tripp, the ex-technician shared emails with the Washington Post that highlighted a heated back-and-forth between him and CEO Elon Musk. At first, it seemed like Musk fired off a quick jab before the suit was filed, calling Tripp a “horrible person.”…
eyeo, the company behind the popular browser-based ad block product Adblock Plus, is no stranger to controversy. Which is just as well given its new “passion project”: A browser add-on that labels news content as ‘trusted’ or, well, Breitbart. The beta browser extension, which is called Trusted News (initially it’s just available for Chrome), is intended to help Internet users spot…
Univision Holdings Inc. has been offering buyouts to employees at Gizmodo Media Group, according to a person familiar with the matter, marking the latest case of a digital-media upstart tightening its belt. The former Gawker Media websites, which include the sports outlet Deadspin and the woman-focused site Jezebel, began offering employees buyout packages last week,…
About 20 PC games — including The Elder Scrolls Online and Conan Exiles — have removed a piece of third-party spyware tracking users’ activity outside of the game, and dozens more are said to still have it more than a week after it came to light on Reddit and Steam forums. Called Red Shell (yes,…
The Defense Department will house up to 20,000 unaccompanied migrant children on military bases in coming months, a Pentagon official said Thursday, the latest twist in the Trump administration’s immigration enforcement effort. The agreement comes after the Department of Health and Human Services made the request. Army Lt. Col. Jamie Davis, a military spokesman, said…
Siding against Charter, a New York appeals court ruled Thursday that the state attorney general can pursue claims that the company’s broadband ads duped consumers. The ruling upholds a decision issued earlier this year by New York County Supreme Court Justice Peter Sherwood, who ruled that the Federal Communications Commission’s regulations about broadband didn’t override…