Birchbox and Story: Two retail stores redefining the shopping experience | Retail Dive
Birchbox and Story: Two retail stores redefining the shopping experience The traditional brick-and-mortar store isn’t what it used to be. So what is it becoming? In the traditional sense, retail stores maintain an almost simplistic purpose: a physical space where shoppers can enter, locate what they need, pay for it, and go on their merry…