Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…
Median average responses varied: On the lower end, a consumer’s email address, shopping history, full name, mailing address and employment history all came in at $50 a piece, while the most sensitive information — biometric data, banking information and Social Security number — garnered the highest average of $1,000. Experts say consumers don’t typically think…
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a…
Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…
With its annual Salesforce Connections conference right around the corner, the industry’s leading CRM outfit Salesforce decided to give attendees something to talk about. Last week, the company forked out $15.7 billion to acquire data-visualization company Tableau in a move that comes on the heels of similar mergers in the cloud computing space. The marketing…
Facebook has just announced the full details of its Libra cryptocurrency venture, including details of the founder members of the Libra Association, among them Visa, Mastercard, Uber and Spotify. Its mission, it says, is to make payments cheaper and more accessible. Whether we can trust them about that is another matter. Libra could be a social-good venture…
Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector. Google…
When you see a dead body in full color, you grieve it all the more. Peter Jackson’s World War I documentary They Shall Not Grow Old is currently available to stream after making a successful run in theaters earlier this year, and it’s worth seeing even though you will likely be horrified by what you…
Editor’s Note: This piece was originally published on July 19, 2018. On Wednesday, two representatives of the United States government held press briefings, both of them touching on one of the most astonishing news stories of the Trump presidency—a series of events that had begun two days earlier, when Donald Trump traveled to Helsinki to…
The need to regulate online privacy is a truth so universally acknowledged that even Facebook and Google have joined the chorus of voices crying for change. Writing in the New York Times last month, Google CEO Sundar Pichai argued that it is “vital for companies to give people clear, individual choices around how their data…