![Google Is Backing A National Approach To US Privacy Compliance | AdExchanger](https://www.chronoto.pe/wp-content/uploads/2024/05/288020-consent-string-theory_Kevvo__comic-600x400.jpg)
Google Is Backing A National Approach To US Privacy Compliance | AdExchanger
Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by…