How Google is killing independent sites like ours – HouseFresh

Google regularly launches updates to its algorithm to continuously improve search results quality. Think of these updates as a refresh of the system where rankings change: some websites see an improvement while others see a decline. At HouseFresh, we keep an eye on Google’s news and documentation because these updates can literally make or break…

Read More

What Do We Say to Emily? The Human Cost Of Advertising Data Abuse | AdExchanger

Wednesday, February 7th, 2024 – 12:35 am Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s office because they received an advertisement in the mail for cremation services after recently completing chemotherapy. Apparently, the individual had been part of a…

Read More

Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication | AdExchanger

Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied…

Read More

Losing the Plot: The “Leftists” Who Turn Right – In These Times

How to name the rude currents eroding the Left, those which have claimed the hearts, minds and Substacks of so many former friends and fellow travelers? There are the journalist-provocateurs and the readers who have followed them rightward, the Trumpers-come-lately marching on to Glenn Greenwald’s Rumble or vanishing into Max Blumenthal’s Grayzone. There are those…

Read More

How a Conservative Activist Invented the Conflict Over Critical Race Theory | The New Yorker

Remote work turned out to be advantageous for people looking to leak information to reporters. Instructions that once might have been given in conversation now often had to be written down and beamed from one home office to another. Holding a large meeting on Zoom often required e-mailing supporting notes and materials—more documents to leak….

Read More

To Shrink Learning Gap, This District Offers Classes Separated by Race – WSJ

https://www.wsj.com/us-news/education/to-shrink-learning-gap-this-district-offers-classes-separated-by-race-394d82dd?mod=mhp EVANSTON, Ill.— School leaders in this college town just north of Chicago have been battling a sizable academic achievement gap between Black, Latino and white students for decades. So a few years ago, the school district decided to try something new at the high school: classrooms voluntarily separated by race. Nearly 200 Black and…

Read More