Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
With the major investigation into media buying kickbacks in the USA by the ANA about to conclude, and our own ISBA recently making headlines about the poor state of media agencies in the UK, Mark Ritson reviews what we have learned so far. Just over a year ago Jon Mandel, the former CEO of media…
Advertising agencies in the US have been systematically padding their profits by using non-transparent practices such as taking rebates from media companies and not disclosing them to clients, according to the Association of National Advertisers (ANA), which released the highly anticipated findings of an eight-month investigation into the sector on Tuesday. The ANA — which…
Jon Mandel Media agency rebates and kickbacks, long thought to be something that happened overseas — or only in pockets of the U.S. market — are actually widespread, said former Mediacom CEO Jon Mandel, so much so that it caused him to leave the agency business. Mr. Mandel made his remarks in a blistering presentation…
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’ spending and resell it to other advertisers. Agencies demand pay-for-play from vendors in order to be recommended, and cross the line in partnership relationships. These are among the claims made…
It’s probably fair to suggest that most people using the internet want to save money, make healthy choices, and keep abreast of current events. What they don’t want, is to give companies their email addresses to prove it. Much of the online marketing world, however, seeks to change this. Growing numbers of websites, from magazines…
Stella Jiang, a digital ad operations specialist for boutique ad agency Cyverasia, started whitelisting sites for brands at the beginning of this year. Her critical, if unglamorous role in digital advertising: make sure ads are not running alongside pornography or terrorist videos. She typically does so during the first week of a campaign, manually selecting…
News organizations have been producing loads of video content to fill social media feeds and attract higher ad rates, but a new report from the social analytics firm Parse.ly finds that users engage with video much less than other content types. Parse.ly examined the performance of four types of posts within its network of 700…
< ?xml version=”1.0″ encoding=”UTF-8″????> Anthony Rushton, Telemetry CEO. Bloomberg/YouTube Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in the immediate aftermath of the recent Methbot revelations. Industry…
Let’s build a simple reverse tracking wall. This is a way to encourage users to install or configure tracking protection, by rewarding them with access to particular web pages. Step zero. Make a page that we want to protect. Done. We were going to do that anyway. Step one. Add the scripts to the page….
An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers risk bankrolling sites that are toxic to society Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small…