Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Google CEO Sundar Pichai. Justin Sullivan/Getty Images Two of Google’s ad measurement metrics have been suspended from accreditation from the Media Rating Council (MRC) — a key accreditation service advertisers and publishers use to verify that their ads are being properly measured — over “non-compliance” issues related to the way in which it counts its ad impressions. MRC announced…
FCC proposals stun advertising trade organizations with broadening definition of ‘sensitive data’ The Federal Communications Commission (FCC) has unveiled a privacy plan that threatens to disrupt the current way consumers and advertisers reach each other, with increasing concern on behalf of the ANA, 4A’s and other trade groups on the definition of ‘sensitive data.’ Federal…
Media The Online Video View: We Can Count It, but Can We Count on It? close story-meta-footer close story-meta Photo Sheryl Sandberg of Facebook, left, spoke at Advertising Week about the company’s recent video miscalculation mishap. Credit Michael Nagle/Bloomberg ONE OF THE great promises of online videos was the potential to measure precisely how effective…
Media Facebook Apologizes for Overstating Video Metrics close story-meta-footer close story-meta Facebook apologized on Friday for an error in the way it measured video viewership, a miscalculation that greatly overstated how much time, on average, its users were spending watching videos. The incorrect numbers were displayed to partners, including advertisers and publishers, for more than…
Illustration by Angelica Alzona In December 2015, readers at women’s site xoJane were enthralled and filled with all-caps rage by Rachel Brewson, a self-described “giant liberal” who boldly declared her love for a Republican named Todd. She described, in rapturous terms, how the couple’s political disagreements fueled an ecstatic third-date bipartisan fuck-fest that soon flowered…
Technology has become more ubiquitous in the advertising industry than sneakers, beards and novelty T-shirts, but one commentator says that rather than be a boon for business all the wizardry’s actually proven a disaster. Author block Author block Controversial US Professor, David Carroll (pictured below), a specialist in media design from The New School’s Parsons, believes all the tech…
There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t banner ads. The banner ad is now 18 years old. It has become a symbol of all that’s wrong with online advertising. It is more often than not devoid of creativity; it stands…
Today ad-blocking is mostly restricted to desktop web browsers. But iOS 9, Apple’s latest mobile operating system, will include support for ad blockers when it becomes available in the fall. Several ad-blocking firms are already creating apps for the new OS; when it’s out, you’ll simply download an ad blocker and no longer have to…
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical…
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Reaching a balance isn’t easy. Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health…