From HummingBad to Worse: New In-Depth Details and Analysis of the HummingBad Android Malware Campaign | Check Point Blog

For five months, Check Point mobile threat researchers had unprecedented access to the inner-workings of Yingmob, a group of Chinese cyber criminals behind the HummingBad malware campaign. HummingBad is a malware Check Point discovered in February 2016 that establishes a persistent rootkit on Android devices, generates fraudulent ad revenue, and installs additional fraudulent apps. Yingmob…

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Criteo vs. SteelHouse ‘click fraud’ lawsuit – Business Insider

Criteo chief executive officer Eric Eichmann. Criteo Criteo, the France-based ad tech company, filed a lawsuit on Monday that alleges rival firm SteelHouse ran a “counterfeit click fraud scheme” that led to “substantial injury and damage” to its business and reputation. US-based SteelHouse and Criteo directly compete in the online advertising space. Criteo is a…

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ANA warns agencies: ‘Don’t dismiss report on rebates’ | Campaign US

US media agencies will be making a big mistake if they “dismiss out of hand” the ANA’s transparency report, said Bob Liodice, CEO of the Association of National Advertisers, likening their dispute to the Cold War. In an interview with Campaign, Liodice said that he had expected agency groups to respond angrily to its hard-hitting report but urged…

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What We’ll Do When Ad Tech Dies | Shelly Palmer | LinkedIn

When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it….

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Interactive Advertising Bureau CEO: AdBlock Plus is an extortion-based business | TechCrunch

Begin: WordPress Article Content Today at TechCrunch Disrupt NY, we had both the founder of AdBlock Plus Till Faida and Interactive Advertising Bureau CEO Randall Rothenberg on our stage — but not at the same time, mostly because Rothenberg refused to even shake hands with Faida in public. Rothenberg minced no words in his dislike…

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