Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Last Friday, the head of Bloomberg Media told The Guardian that publishers are “feeding on the scraps” of Facebook’s ad business. Justin Smith said that Facebook makes a lot more from ads in its News Feed than publishers do from linking content on the social network: It’s a problematic situation. On its current trajectory this…
You don’t always hear the bubble burst. Often, it’s more a gradual escaping of air, signaled by nothing more than the occasional queasy feeling you bat away: One house for sale on the block, oh well. Two, three—maybe just a robust market? Five, six, seven—and suddenly everyone’s underwater and the sheriff is at your door….
Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst. The power shift was made clear last week as the Facebook chief executive Mark Zuckerberg took the stage for the company’s annual…
REUTERS/Larry DowningCarriers and ISPs have approached Ghostery to help them tackle the effect of online ads on their networks.Earlier this month, hidden within a company blog post about the FCC’s proposed new privacy rules for broadband providers, anti-ad tracker service Ghostery revealed it is “in discussions with leading ISPs (internet service providers) and mobile carriers”…
For a glimpse into just how precise Facebook ad targeting is getting, look to Washington, D.C. Specifically look to 1849 C Street, N.W., a few blocks from the White House, where you’ll find the headquarters for the Department of the Interior, the federal agency tasked with managing national parks, federal land and natural resources. Alaska…
AD UNIT 1 /AD UNIT 1 This morning in Palm Desert, Calif., the IAB is kicking off its annual leadership conference, an event which epitomizes its irrelevance to consumers. For those keeping score, in 2015 ad tech’s greatest existential challenge took form: the tremendous surge of ad blocking into mainstream consciousness. The IAB’s response to…
AD UNIT 1 /AD UNIT 1 I recently watched Adam McKay’s Oscar-winning film “The Big Short.” For those who are unfamiliar with the film, “Four denizens in the world of high-finance predict the credit and housing bubble collapse of the mid-2000s, and decide to take on the big banks for their greed and lack of…
noteaser In July 2015 I suggested that the average web page weight would equal that of the Doom install image in about 7 months time. In about 7 months average web page size will be same as Doom install image. Well done us! Onwards & upwards! pic.twitter.com/xtSAtZjPGl — ronan cremin (@xbs) July 30, 2015 Well,…
Aram Zucker-Scharff, a developer who works at Salon, was recently testing an ad unit when it broke the page he was on. He then went on Twitter and published an essay about his views of the ad tech industry today. I reached out to Aram and asked if he could expound on some of his…
Publishers are sick of being held to account by clients on click-through rates (CTR). But there’s a layer of apathy in some areas of the industry when it comes to doing something about it. In the latest installment of Digiday’s Confessions series, in which we offer anonymity in exchange for honesty, we spoke to the head…