Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Subscribe: iTunes | RSS | Jon Steinberg is well-versed in the need for scale for ad-supported digital media, having served as president of BuzzFeed and CEO for North America at Daily Mail. In his new venture, a streaming video service of business news called Cheddar, Steinberg is betting on a different model: licensing fees. Advertisement…
[if lt IE 9]> < ![endif] University Study Finds Adblock Plus Could Save 40 Percent Network Bandwidth ‘);}googletag.cmd.push(function(){googletag.display(“div-gpt-ad-MOBILE_BANNER-1”);});document.write(‘ ‘);} Vanquishing pesky pop-ups and vacuous videos reduces IP traffic in test enterprise network environment A Canadian university study has found that using the Adblock Plus browser extension can save between 25 and 40 percent network bandwidth...
REFORM ADVERTISING …before it is too late Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it. The moral of the story of adblockers’ success is that the public has taken charge of its next industry — advertising….
If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising…
Last week, my colleague Adrienne and I examined a digital moral quandary: whether or not to install an ad-blocker. Ad blockers make browsing the web faster, more secure, and less of a drain on a phone’s battery; they also put a significant dent in web publishers’s business. After the newest version of Apple’s mobile operating…
So let’s talk about ad blocking. You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage. iOS…
In case the hysteria over ad-blocking software wasn’t already at a fever pitch, Apple’s new iOS version is now in the wild—complete with built-in support for ad blocking—and several ad blockers are topping the most-installed list. Is this an apocalypse for publishers, especially small ones? And if it is, does installing and using an ad…
For three weeks, an online criminal gang used popular sites such as eBay, the Drudge Report and Answers.com to try to infect millions of internet users in one of the longest malvertising campaigns ever seen, according to a security firm. Using booby-trapped ads, commonly known as “malvertising,” is quickly becoming the most common way for…
Reports on the IAB’s (Interactive Ad Bureau) early responses (who can we sue?) to their adblocking crisis were quickly and easily critiqued (clean up your adtech?) by the companion industry association that represents the makers of content, DCN (Digital Content Next). We have reached a point of inflection, a tipping point, a watershed moment and…
What’s This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. As websites become increasingly complex and ad-laden, users are starting to rebel against overly “heavy” websites that…