Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more…
The new Federal Communications Commission’s rules intended to limit how companies like AT&T, Comcast, Verizon, and Charter can use internet customers’ sensitive personal information are effectively dead in the water, thanks to a House of Representatives vote today to kill the regulations, making sure internet service providers can use and sell user data. The final…
Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…
The need to regulate online privacy is a truth so universally acknowledged that even Facebook and Google have joined the chorus of voices crying for change. Writing in the New York Times last month, Google CEO Sundar Pichai argued that it is “vital for companies to give people clear, individual choices around how their data…
A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising,…
Angry Birds is so 2009, you might say. “I haven’t played Angry Birds since 2012, at the latest,” you might insist. It doesn’t matter. Angry Birds is still part of your life. As the first wildly successful mobile game, it’s an avatar for the way our understanding of what’s private and what’s personal has…
Marketers thought the Web would allow perfectly targeted ads.Hasn’t worked out that way. Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint’s prepaid cellular group, mainly figuring out where the carrier should spend its ad dollars—print, outdoor, digital, or broadcast. TV was…
Visitors want fast websites, but advertisers want brand safety and viewable ads. In the end, ad concerns often end up winning at the expense of the user experience. According to data ad tech consultancy RedBud — examined for Digiday across 15 of the top 20 U.K. publishers — brand safety, viewability and verification tags represent…
This is an excerpt of a talk that I gave at the CMO Network in England on February 25, 2019.The marketing industry had so many expectations of the digital world. For example, everything would be real, measured, and trackable. But so many of those expectations turned out to be wrong. In short, much of what…
Facebook Inc. has spent the better part of a year telling its users, Congress and the readers of this paper that we’re in charge of our personal data and the ads we see. The network has streamlined its privacy settings, shared more details about how data is used and highlighted how its ad controls work. If we take advantage of all these privacy controls, it shouldn’t still feel as…