‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis – Digiday

As a number of major brands, including Disney, Nestle, McDonald’s, AT&T and Epic Games, are pulling their ads from YouTube due to its latest brand-safety “crisis,” media buyers are largely reacting with a collective shrug. In a poll conducted by Digiday Research on Thursday, Feb. 21, only 14 percent of 100 buyers said they expect…

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GANGSTERS, PIRATES, AND PEDOPHILES

[if (mso)|(IE)]> [if (mso)|(IE)]> It’s me again — Mr. Sunshine — with more wretched news about the rotting carcass of our once adequate industry. 1. Digital GangstersWe begin in Jolly Ol’ England where a committee of Parliament denounced Facebook and its leadership as “digital gangsters.” According to The New York Times… “…After 18 months investigating Facebook and…

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You Give Apps Sensitive Personal Information. Then They Tell Facebook. – WSJ

Millions of smartphone users confess their most intimate secrets to apps, including when they want to work on their belly fat or the price of the house they checked out last weekend. Other apps know users’ body weight, blood pressure, menstrual cycles or pregnancy status. Unbeknown to most people, in many cases that data is…

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One Man’s Obsessive Fight to Reclaim His Cambridge Analytica Data | WIRED

It’s 8 on a Wednesday morning in January, and David Carroll’s Brooklyn apartment, a sunny, wood-beamed beauty converted from an old sandpaper factory, is buzzing. His 10-year-old daughter, dressed in polka-dot pants, dips out the front door and off to school, Jansport backpack slung over her shoulders. His 5-year-old son darts into the living room…

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The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology – Digiday

Subscribe: iTunes | Google Play | Stitcher | Anchor For many, digital media’s ills are down to broken ad tech and the system propping it up. Adam Zucker-Scharff, director of ad tech at the Washington Post, says it’s more complicated than simply fixing the plumbing: Advertisers are going to have to work at making ad…

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Guide to Advertising Technology – Columbia Journalism Review

Executive Summary Advertising technology has built a massive technical infrastructure. The technology and motivations of advertising undergird the economy of the internet. News sites are no exception. The information we seek about our world is underpinned with, and shaped by, advertising and its needs. Journalists need to know more about these technologies, how they work,…

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Google & Facebook fed ad dollars to child porn discovery apps | TechCrunch

Google  has scrambled to remove third-party apps that led users to child porn sharing groups on WhatsApp in the wake of TechCrunch’s report about the problem last week. We contacted Google with the name of one these apps and evidence that it and others offered links to WhatsApp groups for sharing child exploitation imagery. Following publication of our…

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Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret – The New York Times

The millions of dots on the map trace highways, side streets and bike trails — each one following the path of an anonymous cellphone user. One path tracks someone from a home outside Newark to a nearby Planned Parenthood, remaining there for more than an hour. Another represents a person who travels with the mayor…

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