
‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis – Digiday
As a number of major brands, including Disney, Nestle, McDonald’s, AT&T and Epic Games, are pulling their ads from YouTube due to its latest brand-safety “crisis,” media buyers are largely reacting with a collective shrug. In a poll conducted by Digiday Research on Thursday, Feb. 21, only 14 percent of 100 buyers said they expect…