Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Ad fraud is at an all-time high and remains one of the most profitable criminal enterprises in the world, generating tens of billions of dollars a year. That’s the view of Dr Augustine Fou, cybersecurity and ad fraud researcher who this morning released a Slideshare presentation on LinkedIn describing the state of digital ad fraud in 2018….
Three years after former Mediacom CEO Jon Mandel gave a blistering speech alleging widespread media rebates in the U.S. — and the Association of National Advertisers launched a crusade to investigate and stop them — nothing much has changed, according to a report by McKinsey & Co. Sarah Armstrong. The McKinsey effort, which was scheduled…
Several major acquisitions have helped Google and Facebook on their way to unprecedented dominance over the advertising supply chain, antitrust analysts argued at the Open Markets Institute forum in Washington last week. Why it matters: Many blame these two companies for absorbing the majority of ad revenue that would’ve gone to traditional media. Show…
You’ve likely seen the above photo of two fresh-faced and hoodie-clad Asian women on your Facebook feed, your email inbox, your Google searches, this Yahoo article — wherever your web browsing may take you. EverQuote, the company advertising this photo, is a legitimate company based in Cambridge, Mass., that helps you choose the best car…
Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They do so knowingly. Some people…
‘Sometimes our systems get it wrong’, says spokesperson for video streaming giant YouTube has been accused of preventing videos that contain LGBT+ related words from making money, by popular users of the video-sharing platform. At the same time they have also claimed that the video streaming were running adverts for gay conversion therapy and companies that were…
The battle to protect your privacy is like a roller coaster, with breathtaking highs and turbulent lows. It is, after all, a constant game between the technology that guards your information and the trackers that find new ways to profile you. Apple hit a high point for privacy last week. Now Playing: Watch this: MacOS gets better…
Credit: illustration by Ad Age Europe’s new privacy rules are fast approaching and some companies are… just winging it. There’s less than a week left until Europe starts enforcing the General Data Protection Regulation, which will impact every website, brand and digital ad technology company that touches even one consumer across the Atlantic. The new…
SAN FRANCISCO (Reuters) – If a new European law restricting what companies can do with people’s online data went into effect tomorrow, almost 1.9 billion Facebook Inc users around the world would be protected by it. The online social network is making changes that ensure the number will be much smaller. Facebook members outside…
Facebook makes a great show of pretending to care about safeguarding your data, but today, it’s shattered that illusion. The company has confirmed to Reuters that it won’t be extending the European Union’s General Data Protection Regulation (GDPR) laws worldwide. That means that the social network’s 1.5 billion users who reside in Asia, Africa, Australia…