Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The new Federal Communications Commission’s rules intended to limit how companies like AT&T, Comcast, Verizon, and Charter can use internet customers’ sensitive personal information are effectively dead in the water, thanks to a House of Representatives vote today to kill the regulations, making sure internet service providers can use and sell user data. The final…
The organisation in charge of regulating UK data laws has confirmed it will be making changes to its cookie policy following complaints that its site was storing data without user consent. The Information Commissioners Office has admitted that its current consent notice relating to the use of cookies on devices failed “to meet the required…
Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…
Median average responses varied: On the lower end, a consumer’s email address, shopping history, full name, mailing address and employment history all came in at $50 a piece, while the most sensitive information — biometric data, banking information and Social Security number — garnered the highest average of $1,000. Experts say consumers don’t typically think…
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a…
The need to regulate online privacy is a truth so universally acknowledged that even Facebook and Google have joined the chorus of voices crying for change. Writing in the New York Times last month, Google CEO Sundar Pichai argued that it is “vital for companies to give people clear, individual choices around how their data…
A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising,…
The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience…
Angry Birds is so 2009, you might say. “I haven’t played Angry Birds since 2012, at the latest,” you might insist. It doesn’t matter. Angry Birds is still part of your life. As the first wildly successful mobile game, it’s an avatar for the way our understanding of what’s private and what’s personal has…
Ever since “people-based marketing” was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the tech, agency media buyers are mandating it in insertion orders, and DSPs, DMPs and measurement providers are strategizing around how they can implement this into…