Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Brand collaborations are hot, and Facebook wants to do some matchmaking of its own. Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. Cameron Mills, who works in growth at e-commerce company Brandless, flagged the…
If it seems as though the app you deleted last week is suddenly popping up everywhere, it may not be mere coincidence. Companies that cater to app makers have found ways to game both iOS and Android, enabling them to figure out which users have uninstalled a given piece of software lately—and making it easy…
Jihadi rapists. Muslim invaders. Faked mass shootings. Pizzagate. Somebody browsing highly partisan websites in recent weeks could have seen articles about all of these subjects — and on the same pages seen cheerful green ads for the Girl Scouts, bearing the slogan “Helping Girls Change the World!” Such juxtapositions, documented by a Washington Post review…
The U.S. digital ad market grew by nearly $12 billion last year, with Google and Facebook collecting 77 cents of each new dollar spent, according to eMarketer. Peter and Maria Hoey June 19, 2017 5:30 a.m. ET Facebook Inc. FB -2.59% and Alphabet Inc.’s GOOGL -0.02% Google tower so far above the rest of the…
Dublin, Ireland and London, United Kingdom, Wednesday, 12 September 2018 — Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms. The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale…
.entry-meta .entry-header This blog is mainly reserved for cryptography, and I try to avoid filling it with random “someone is wrong on the Internet” posts. After all, that’s what Twitter is for! But from time to time something bothers me enough that I have to make an exception. Today I wanted to write specifically about…
If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon. Amazon-sponsored product ads have been around since 2012. But lately, as…
Brian Lesser sits in the shadow of Comcast. It’s an unusually cool New York City summer morning, and as Lesser, the CEO of AT&T’s advertising and analytics unit, details his grandiose plans to upend the TV ad industry from the roof-deck of AT&T’s offices in Rockefeller Center, the peacock logo of Comcast’s NBC division…
Digital advertising is awfully messy. From ad fraud, murky media supply chains, and Facebook and Google sucking up all the industry’s oxygen and budgets, digital marketing has seemingly never had more minefields. Brands are under increasing pressure to show that their digital ads are not just being seen but are effective. Brand-safety concerns have come to…
Good morning. How did you celebrate National Avocado Day? Shamefully, I forgot, so my plans to bathe in a tub of guac will have to wait until…National Guacamole Day, which Google tells me takes place on Sept. 16. Mark your calendars. Chipotle might also have been wishing it had waited until September. The Mexican grill restaurant…