Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Image wrap box Free blurb with Takeaway In the run-up to Snap’s second quarter earnings due Aug. 7, several Wall Street analysts have lowered their estimates for what the company has already warned will be a weak quarter. The after-effects of Snap’s troubled app redesign earlier this year hurt user growth, which is expected to…
It’s no secret that mobile ad fraud is a m assive problem. Less clear are the specific channels and brands being impacted, and to what degree. This past week, the ad fraud specialists at Pixalate helped me see this space with a bit more precision: For example, the firm finds that unfiltered invalid traffic (IVT)…
In a recent article in AdWeek, Forensiq shared findings that 1,400 mobile apps loaded ads while under the guise of TV Guide’s domain. That raised a lot of eyebrows across the industry, particularly since the vaunted Ads.txt was supposed to put an end to such domain-spoofing tomfoolery. Forensiq suggested that those 1,400 apps were only…
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market. Campaign has learned from multiple sources that representatives from the FBI have been contacting people with knowledge of the ad industry and asking for their help in recent months. It is thought that the FBI, the law enforcement…
Ad fraud is at an all-time high and remains one of the most profitable criminal enterprises in the world, generating tens of billions of dollars a year. That’s the view of Dr Augustine Fou, cybersecurity and ad fraud researcher who this morning released a Slideshare presentation on LinkedIn describing the state of digital ad fraud in 2018….
The Washington Post has developed its own internal technology for putting ads into podcasts. Rhapsocord is a dynamic ad insertion tool that can automatically identify pre-roll, midroll, and post-roll spots in a show, then add the spot and update the file. It also stores metadata about each podcast episode, which allows advertisers to target buys…
The consumer privacy law that California’s governor signed into law on June 28 is considered the strongest, most aggressive privacy protection measure in the U.S., according to legal experts. The new California law, which takes effect on Jan. 1, 2020, will require that companies tell state residents what information the company is collecting and how…
Three years after former Mediacom CEO Jon Mandel gave a blistering speech alleging widespread media rebates in the U.S. — and the Association of National Advertisers launched a crusade to investigate and stop them — nothing much has changed, according to a report by McKinsey & Co. Sarah Armstrong. The McKinsey effort, which was scheduled…
Ad sellers are also ending the days of having separate programmatic sales teams. Though the evidence is mostly anecdotal, publishers like The New York Times, Dotdash, Meredith and BuzzFeed have taken steps to more fully integrate their programmatic products throughout their entire sales operation. When different buying teams don’t work together, discrepancies arise over planning…
Photo by Paula Mariel Salischiker For 20 years, privacy advocates have been sounding the alarm about commercial online surveillance, the way that companies gather deep dossiers on us to help marketers target us with ads. This pitch fell flat: by and large, people were skeptical of the efficacy of targeted advertising; the ads we got…