Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
GDPR is well and truly here, but a number of publishing trade bodies sat out of talks with Google on Thursday (24 May) – showing that the tech giant is struggling to assuage some publishers over its GDPR policies. Trade groups representing media owners on both sides of the Atlantic snubbed Google’s invite yesterday. Instead,…
Credit: illustration by Ad Age Europe’s new privacy rules are fast approaching and some companies are… just winging it. There’s less than a week left until Europe starts enforcing the General Data Protection Regulation, which will impact every website, brand and digital ad technology company that touches even one consumer across the Atlantic. The new…
Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…
A group of European and international publishers have accused Google of using an incoming update to the European Union’s data protection framework to try to push “draconian” new terms on them in exchange for continued access to its ad network — which many publishers rely on to monetize their content online. Google trailed the terms as incoming in late March,…
As publishers prepare to woo the advertising industry next week, the Interactive Advertising Bureau has released a new report making a case for media buyers to spend big on digital video. The study, released Thursday, touts the size, diversity and purchasing intentions of viewers of original web video and says they’re somewhat more receptive to…
Today, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms. Brinker, the lead author of this annual exercise, is Conference…
SAN FRANCISCO (Reuters) – If a new European law restricting what companies can do with people’s online data went into effect tomorrow, almost 1.9 billion Facebook Inc users around the world would be protected by it. The online social network is making changes that ensure the number will be much smaller. Facebook members outside…
Facebook makes a great show of pretending to care about safeguarding your data, but today, it’s shattered that illusion. The company has confirmed to Reuters that it won’t be extending the European Union’s General Data Protection Regulation (GDPR) laws worldwide. That means that the social network’s 1.5 billion users who reside in Asia, Africa, Australia…
Google and Facebook can exert their power on publishers in varied ways. Take Google’s effort to get publishers to adopt its fast-loading article page code, Accelerated Mobile Pages. In theory, adoption of AMP is voluntary. In reality, publishers that don’t want to see their search traffic evaporate have little choice. New data from publisher analytics firm…