Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites and apps. For this function, Janrain, Evidon and others are coming out with user-facing solutions. But brands also need to be concerned about what happens behind the scenes, in their site/app code —…
Just after noon on January 2, I was loading up a Vox Media site on an iPhone simulator to test something when I got a popup that excitedly said: Congratulations! Amazon.com User! You’ve been selected for a chance to get the $1000 Amazon Gift Card, Apple iPhone X 256G or Samsung Galaxy S8! Please Click…
Vox Media is investigating how a new weapon might eliminate malicious ads from its sites by 2019. Earlier this month, the publisher of sites including SB Nation, Vox and The Verge began testing sandboxing, a technique that loads its sites’ advertisements in separate windows, called iframes, to ensure the ads can’t do things like redirect…
There may not be a traditional media brand that has its podcasting vehicle firing on all cylinders like 46-year-old NPR, which sponsored the Rain Podcast Business Summit in New York on Wednesday. NPR is monetizing the space with ad sales and strategic branded content partnerships. But what’s more interesting is that the organization wants to change how…
Cutting through the noise at Dmexco, the tentpole global event for the ad tech industry, isn’t for the fainthearted. The official talking points this year centered around brand safety and transparency, but the chatter that happened around the edges shows ad tech is still too cluttered and self-serving. One thing’s for sure: More ad tech…
In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic” results for both brand advertisers and publishers, according to a media auditor executive who spoke to Digiday as part of our Confessions series, in which we exchange anonymity for candor….
Ads that automatically redirect you from your daily browsing to a flashy sweepstakes have long been an incredibly annoying facet of the internet. But the versions that have evolved on the mobile web are particularly vexing, because they can trap you with a pop-up “notification” and nowhere to go. And a recent surge in these…
Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. In a study being published Dec. 12 by independent consultant Matthew Goldstein, a group of 16 publishers — including The Washington Post, Daily Mail, Turner, The New York Times and USA Today — found that advertisers spent $3.5 million a…
The Financial Times’ fight against domain spoofing is paying off. After catching 25 ad exchanges misrepresenting access to its inventory in September, the business news publisher took its fraud-fighting test a step further by purchasing counterfeit inventory that purported to be the FT’s to see which vendors were still selling fake FT impressions. Over few…
To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands. From the results, the publisher…