Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo…
“We’re making the world a better place.” The phrase is thrown around so often in the tech world that it became a punch line on the HBO satire Silicon Valley. Executives controlling the largest tech titans—Google, Amazon, Facebook, Apple, and Microsoft—might even believe it. But in a searing presentation at Business Insider’s IGNITION conference in…
As Oath continues to consolidate its many offerings and bring new products to market for its ad clients, brands like The Home Depot and Pottery Barn are testing some of its new ad formats. Today’s consumers “expect more from advertisers and marketers need the right tools to build brand love,” according to Oath’s CRO, John DeVine,…
Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…
Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…
A new study from Ghostery, an anti-tracking tool, shows that an overwhelming majority (79%) of websites globally are tracking visitors’ data — with 10% of these sites actually sending user data to 10 companies or more. Why it matters: Trackers can collect and sell visitor data in ways that aren’t always obvious to consumers. Too many…
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…
The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution…
Some of the world’s biggest brands were ripped off by a digital fraud scheme that used a network of websites connected to US advertising industry insiders to steal what experts say could be millions of dollars, a BuzzFeed News investigation has found. Approximately 40 websites used special code that triggered an avalanche of fraudulent views…
It was all going to be so amazing. It all sounded so great. Advertising was going to be amazing.People weren’t going to just look at online ads, they were going to interact with them. People were going to go online and “join the conversation” about our brands and start their own conversations. And these conversations…