Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The big five agency holding companies are so deeply mired in surcommissions and client distrust that media agencies as a whole face an existential crisis. Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing….
Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers participating in Facebook’s mid-roll ads test, which began in March, said the product isn’t generating much money. One publisher said its Facebook-monetized videos had an average CPM of 15 cents. A second publisher,…
Image Sources: Google, Adblock Google has surveyed the advertising landscape that it dominates and determined that it’s time for a change. Beginning in January, its Chrome web browser will block autoplay video ads with sound by default. The effort is being framed as a drive to clean up the web, but it could just as…
Most people told us it would never work, but we did it anyway: We started charging 10¢ to post content on our social network. Our users didn’t leave. In fact, they are posting more than ever, and the quality of content has improved. Our experiment seems to be working. People are willing to pay to…
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to…
Facebook seems to think it can advertise to more U.S. millennials than actually exist Image: Stephen Lam/Getty Images By Patrick Kulp2017-09-06 18:06:25 UTC Facebook is promising advertisers that it can reach 25 million more American millennials than the Census believes to exist. The social network boasts that ads on its platform will be seen by…
Following a slew of Facebook measurement errors, a bombshell ad fraud report by White Ops and an uproar over ads on YouTube appearing next to extremist content, many advertisers remain flummoxed by programmatic advertising. About a year ago, Digital Content Next, a trade association for premium publishers including News Corp, Hearst and The Washington Post,…
Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also eats into…
You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean…
Our own Napier Lopez spotted an odd change in Google’s search service on Android today: search results don’t include URLs like they used to. Instead, they only display the page’s title, a thumbnail of a featured image from the site, and a blurb. It isn’t clear if Google is merely running a test or gradually…