Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
A growing number of global brands have pulled their advertising campaigns from YouTube over the past week after finding their ads had appeared next to extremist content. Google, which owns YouTube, has vowed to tackle the issue by working on toughening up its policies, making its advertiser controls easier to use, and hiring more staff to police…
Andrey_Popov/Shutterstock The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by…
News organizations have been producing loads of video content to fill social media feeds and attract higher ad rates, but a new report from the social analytics firm Parse.ly finds that users engage with video much less than other content types. Parse.ly examined the performance of four types of posts within its network of 700…
< ?xml version=”1.0″ encoding=”UTF-8″????> Anthony Rushton, Telemetry CEO. Bloomberg/YouTube Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in the immediate aftermath of the recent Methbot revelations. Industry…
Let’s build a simple reverse tracking wall. This is a way to encourage users to install or configure tracking protection, by rewarding them with access to particular web pages. Step zero. Make a page that we want to protect. Done. We were going to do that anyway. Step one. Add the scripts to the page….
An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers risk bankrolling sites that are toxic to society Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small…
The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service providers. The petition — which was submitted jointly by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising Federation, the Data &…
tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s opportunity for exploitation. Companies can take advantage of in-the-dark investors, just as investors can pull a fast one on companies. Hence the phrase “vulture capitalists.” Recently, a fast-growing startup’s misleading advertising campaign, timed…
SAN FRANCISCO — Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called AMP. Mr. Viticci said MacStories’s pages…
Well this is new, 300×250 units from ad exchanges designed to look like Taboola/Outbrain units CC: @robleathern 5 replies3 retweets15 likes Reply 5 Retweet 3 Like 15 View Tweet activity More Aram Zucker-Scharff @Chronotope Oct 27 So it turns out this image, which I’ve been seeing all over goes to a link that has…