Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
ComScore gave its investors a pre-Thanksgiving turkey Wednesday evening in the form of another disclosure about improperly recorded revenue. In a filing buried after the market closed ahead of the holiday, the media-measurement company said it would need to adjust the accounting treatment for some past monetary transactions, primarily because of errors related to timing of revenue recognition….
/ .breakout.column-actions Ad blocking continues to freak out the entire media ecosystem. But god help me, it’s hard not to love the gnashing of teeth it’s causing throughout the publishing and advertising worlds right now. The level of bile flowing from furious media types continues to rise at the same rate as consumer ad-blocker use….
ONLINE advertising is booming. Digital-ad revenues in America in the first half of the year reached a record $32.7bn, according to the latest figures from the Interactive Advertising Bureau, a trade group. For marketing folk, digital ads have great appeal because consumers’ online data can be used to direct what they think are the right…
Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found…
Video has taken over social media, and now it’s coming for your lock screen. Today Mic is launching a revamped version of its MicCheck iPhone app (now called simply Mic) that primarily focuses on push alerts, taking advantage of the rich notification capabilities in iOS 10 to offer video, photos, and text alerts accessible on…
.entry-header They’re almost a web fixture: Those spammy-looking links at the end of news articles, with photos of former TV stars and headlines like “What she looks like now will amaze you!” But despite the fact that many readers—and news companies, for that matter—hate them, they’re probably not going away anytime soon. The reason for…
Typical Outbrain ads. Readers are starting to express discontent about this sort of advertising. You see them everywhere, and maybe, sometimes, you click: those rows of links under web articles, often augmented with eye-catching photos and curiosity-stoking headlines about the latest health tips, celebrity news or ways to escape financial stress. Usually grouped together under…
Toy Unboxings and other kid videos like Nursery Rhymes like the Finger Family or live action skits with characters such as Elsa and Spiderman are a very weird class of videos on youtube. They can sometimes get hundreds of millions of views and it seems pretty baffling, but even this phenomena can be explained. Some…
Publishers continue to gripe about ad tech’s complexity and transparency. And their frustrations were amplified earlier this month when the Guardian’s CRO, Hamish Nicklin, revealed that in some cases the publisher was only getting 30 percent of ad dollars spent programmatically. The Guardian case study raised a host of questions: Are these low yields common? Who…
We know that fraud is a major problem for online advertisers. But we don’t know how big a problem it is. Estimates range from 2% to 90% — which is another way of saying we have no fucking idea.The ANA (Association of National Advertisers) estimates that ad fraud will cost marketers $7.2 billion this year….