Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Evan Spiegel has a new deal for “Discover” publishers: We pay you up front, and we keep all the ad money. Snapchat says it’s done sharing with media companies. The red-hot messaging app wants to make a major change in the way it works with companies that supply it with content for its “Discover” section….
How to Illegally Sway an Election Using “Sponsored Content” Bernie Sanders rallied tens of millions of voters by decrying the influence of corporate dollars in U.S. politics. But that’s not stopping big corporate donors from using his writing as part of illegal campaign advertisements. That’s thanks, in no small part, to the failure of the…
Photo: AP Most publishers of news and information have policies governing their relationships to advertisers. Generally speaking, these policies are tailored to suit the goals of those publishers and the expectations of their audiences. Some publishers feel comfortable working closely with advertisers to generate stories and videos that appeal to those advertisers, others, such as…
We have all heard of ad fraud. And we all probably also know that showing ads to bots — non-human visitors — is a waste of money. But what is less well is how ad fraud can wreak havoc on analytics and measurement — to the point that what you see in analytics is not…
Google CEO Sundar Pichai. Justin Sullivan/Getty Images Two of Google’s ad measurement metrics have been suspended from accreditation from the Media Rating Council (MRC) — a key accreditation service advertisers and publishers use to verify that their ads are being properly measured — over “non-compliance” issues related to the way in which it counts its ad impressions. MRC announced…
Hamish Nicklin In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher. The revelation, announced by the Guardian’s new chief revenue officer, Hamish Nicklin, at the Automated Trading Debate on Tuesday (4 Oct), means a host of adtech businesses operating within the supply…
FCC proposals stun advertising trade organizations with broadening definition of ‘sensitive data’ The Federal Communications Commission (FCC) has unveiled a privacy plan that threatens to disrupt the current way consumers and advertisers reach each other, with increasing concern on behalf of the ANA, 4A’s and other trade groups on the definition of ‘sensitive data.’ Federal…
Media The Online Video View: We Can Count It, but Can We Count on It? close story-meta-footer close story-meta Photo Sheryl Sandberg of Facebook, left, spoke at Advertising Week about the company’s recent video miscalculation mishap. Credit Michael Nagle/Bloomberg ONE OF THE great promises of online videos was the potential to measure precisely how effective…
Media Facebook Apologizes for Overstating Video Metrics close story-meta-footer close story-meta Facebook apologized on Friday for an error in the way it measured video viewership, a miscalculation that greatly overstated how much time, on average, its users were spending watching videos. The incorrect numbers were displayed to partners, including advertisers and publishers, for more than…
Lawless forum site 4chan is going broke as ad sales dry up Members of the hack-tivist collective Anonymous once flocked to 4chan, the anonymous nature of which suited their clandestine needs. By Patrick Kulp2016-10-06 13:11:36 UTC Earlier this week, 4chan owner Hiroyuki Nishimura hit the forum site’s users with some jarring news. The company is…