Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Oct. 5, 2016 6:01 a.m. ET The New York Times NYT -1.24 % is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats. Online banner advertising has become increasingly commoditized in recent years, with the same standardized, rectangular formats appearing on sites across…
Illustration by Angelica Alzona In December 2015, readers at women’s site xoJane were enthralled and filled with all-caps rage by Rachel Brewson, a self-described “giant liberal” who boldly declared her love for a Republican named Todd. She described, in rapturous terms, how the couple’s political disagreements fueled an ecstatic third-date bipartisan fuck-fest that soon flowered…
Technology has become more ubiquitous in the advertising industry than sneakers, beards and novelty T-shirts, but one commentator says that rather than be a boon for business all the wizardry’s actually proven a disaster. Author block Author block Controversial US Professor, David Carroll (pictured below), a specialist in media design from The New School’s Parsons, believes all the tech…
CBS Interactive, Condé Nast, ESPN, Hearst and News Corp to anchor the cooperative of more than 25 magazine, TV, newspaper and native digital brands New York, NY—(September 26, 2016)—Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality digital content brands, today announced the creation of a cooperative digital advertising marketplace, TrustX, designed to…
Although The Washington Post partners with Facebook Instant Articles and Google AMP, which help speed mobile load times, it’s also striking out on its own.Over a two-month period, a team of Post engineers cobbled together a proprietary tech solution called Zeus that sped mobile page-load times by 75%. Viewability improved by 20% in current tests…
Sept. 13, 2016 8:00 a.m. ET Eyeo GmbH, the company behind the popular online ad blocking software Adblock Plus, said Tuesday it’s launching an online advertising service to help marketers place “acceptable” ads in front of users with ad blockers turned on. Eyeo has partnered with ad tech firm ComboTag to create an automated ad…
There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t banner ads. The banner ad is now 18 years old. It has become a symbol of all that’s wrong with online advertising. It is more often than not devoid of creativity; it stands…
In Google Search, our goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Today, we’re announcing two upcoming changes to mobile search results that make finding content easier for users. Simplifying mobile search results Two years ago, we added a mobile-friendly label to help users…
Using Facebook is a trade. You get a way to socialize over the Internet, and the company gets to rent out your eyeballs to advertisers. But today Facebook signaled that it thinks millions of people are cheating on that deal by using ad-blocking browser extensions. The social network says that it will start tweaking…
Facebook can’t win the war it started on ad blockers last week. So say Princeton assistant professor Arvind Narayanan and undergraduate Grant Storey, who have created an experimental ad “highlighter” for the Chrome browser to prove it. When you have Facebook Ad Highlighter installed, ads in the News Feed are grayed out and written…