Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
June 13, 2016 4:04 a.m. ET As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses. That’s given rise to a new breed of “anti-ad-blockers”, or technology companies hoping to cash in on the situation by selling…
New York Times President and CEO, Mark Thompson addressed the IAB Ad Blocking Summit, held June 6, 2016 in New York City. In his talk, An Update from The New York Times on Its Approach to Ad Blocking, Thompson took a hard look at the factors contributing to the rise of ad blocking and urged…
Today ad-blocking is mostly restricted to desktop web browsers. But iOS 9, Apple’s latest mobile operating system, will include support for ad blockers when it becomes available in the fall. Several ad-blocking firms are already creating apps for the new OS; when it’s out, you’ll simply download an ad blocker and no longer have to…
By Andrew Bosworth, VP, Ads & Business Platform As more and more content has shifted to the internet, online experiences have improved dramatically, becoming more immersive and intuitive. But many digital ads haven’t kept up. We’ve all experienced a lot of bad ads: ads that obscure the content we’re trying to read, ads that slow down…
Photo As it blocks ad blockers, Facebook is asking its users to help control the ads they see on the site. SAN FRANCISCO — Digital ads pop up online so frequently and ubiquitously that many people are using software to block them. But if you try to stop ads from showing up on Facebook’s desktop…
[This is a joint post with Grant Storey, a Princeton undergraduate who is working with me on a tool to help users understand Facebook’s targeted advertising.] Facebook announced two days ago that it would make its ads indistinguishable from regular posts, and hence impossible to block. But within hours, the developers of Adblock Plus released an…
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical…
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Reaching a balance isn’t easy. Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health…
For five months, Check Point mobile threat researchers had unprecedented access to the inner-workings of Yingmob, a group of Chinese cyber criminals behind the HummingBad malware campaign. HummingBad is a malware Check Point discovered in February 2016 that establishes a persistent rootkit on Android devices, generates fraudulent ad revenue, and installs additional fraudulent apps. Yingmob…
PARIS, FRANCE – JUNE 21: Germany fans show their support prior to the UEFA EURO 2016 Group C match between Northern Ireland and Germany at Parc des Princes on June 21, 2016 in Paris, France.Shaun Botterill/Getty Images A German court on Friday handed publisher Axel Springer — the parent company of Business Insider, Bild, and…