Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
We have known for a couple of months that Google was planning to add interstitials as a negative ranking factor in an upcoming mobile friendly algo, but it appears that the same will be coming to the regular search results too. Maile Ohye from Google warned webmasters at SMX Advanced that they will also be…
Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buying ads with more precision and frequency, according to multiple sources. The messaging platform reached out to ad technology companies and agencies about its API, asking them what they would need from such software,…
Criteo chief executive officer Eric Eichmann. Criteo Criteo, the France-based ad tech company, filed a lawsuit on Monday that alleges rival firm SteelHouse ran a “counterfeit click fraud scheme” that led to “substantial injury and damage” to its business and reputation. US-based SteelHouse and Criteo directly compete in the online advertising space. Criteo is a…
Begin: WordPress Article Content AMP, which is essentially Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being integrated into a wider number of products. As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these…
US media agencies will be making a big mistake if they “dismiss out of hand” the ANA’s transparency report, said Bob Liodice, CEO of the Association of National Advertisers, likening their dispute to the Cold War. In an interview with Campaign, Liodice said that he had expected agency groups to respond angrily to its hard-hitting report but urged…
Ad blockers are great—in consumers hands.SIphotography/Shutterstock I’m a big believer in blocking online ads and trackers. Needless to say, advertisers and media companies aren’t. Some try to make me feel guilty. Others block me or degrade the Web experience. Fair enough. But if your telecommunications company decides or offers to do block ads on…
Facebook and the top publishers Originally published at renaissancechambara.jp on June 6, 2016.I managed to get hold of some data about the 10 most shared sites on Facebook and it made some interesting graphs. From a media perspective Facebook has become less social. For the past year or so there has been a steady decline…
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it….
To some, ad blocking is a mortal threat to publishers. To others, it is an overblown fad. More evidence is mounting that ad blocking is more nuisance than existential threat today, but that could easily change. A new survey of users found that only 41 percent of those surveyed were aware of ad blocking. But…
The Perks Are Great. Just Don’t Ask Us What We Do. 50onRed is a fixture in Philly’s tech scene. But there’s something the leadership didn’t talk about, even with some of its own staff. The company seemed like the perfect place for Tyler. After working in the agency world, Tyler (not his real name) wanted…