Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
It’s apparently become a little easier to access Forbes content if you have an adblocker on. Previously — as recently as last week — Forbes was requiring users to turn off their adblockers or log into Forbes with a Google or Facebook account, which meant turning over personal data like email addresses and contacts. In…
Spoiler alert: Ad blocking is a serious problem; it’s just a little unclear exactly how big of one. Take Britain. If you look at the IAB’s figures, which it conducted with YouGov, 22 percent of U.K. adults are blocking ads. Wait a minute, market research company GlobalWebIndex says the figure is 37 percent. According to Pagefair…
Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people worldwide, blocking advertising when browsing the web on cellphones. That represents a 90 percent annual…
May 26, 2016 7:04 p.m. ET Facebook FB -0.70 % is shutting down its LiveRail programmatic video ad exchange business, according to people familiar, effectively closing the last remaining part of the ad technology company that the social network acquired in 2014. LiveRail provided a set of tools that media companies like Hulu and A&E…
Begin: WordPress Article Content Today at TechCrunch Disrupt NY, we had both the founder of AdBlock Plus Till Faida and Interactive Advertising Bureau CEO Randall Rothenberg on our stage — but not at the same time, mostly because Rothenberg refused to even shake hands with Faida in public. Rothenberg minced no words in his dislike…
Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say. Google, together with Facebook, controlled 64 percent of the digital ad market last year. With that clout, Google could have an outsized impact on the kinds of ad formats that become the industry standard. Intrusive and…
A simple fix to diffuse the adblock vs. adtech showdown comes down to a simple button that’s missing on the browser toolbar, not hidden in the settings. We need a Data Sharing button, next to the Back and Reload buttons on the browser toolbar. Ads are blocked unless a site adheres to the Do Not…
Last Friday, the head of Bloomberg Media told The Guardian that publishers are “feeding on the scraps” of Facebook’s ad business. Justin Smith said that Facebook makes a lot more from ads in its News Feed than publishers do from linking content on the social network: It’s a problematic situation. On its current trajectory this…
You don’t always hear the bubble burst. Often, it’s more a gradual escaping of air, signaled by nothing more than the occasional queasy feeling you bat away: One house for sale on the block, oh well. Two, three—maybe just a robust market? Five, six, seven—and suddenly everyone’s underwater and the sheriff is at your door….
Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst. The power shift was made clear last week as the Facebook chief executive Mark Zuckerberg took the stage for the company’s annual…