Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Aram Zucker-Scharff, a developer who works at Salon, was recently testing an ad unit when it broke the page he was on. He then went on Twitter and published an essay about his views of the ad tech industry today. I reached out to Aram and asked if he could expound on some of his…
Publishers are sick of being held to account by clients on click-through rates (CTR). But there’s a layer of apathy in some areas of the industry when it comes to doing something about it. In the latest installment of Digiday’s Confessions series, in which we offer anonymity in exchange for honesty, we spoke to the head…
The social publisher aims for a bigger slice of marketing budgets. Photo Illustration: Dianna McDougall; Sources: Getty Images paging_filter BuzzFeed’s made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it’s looking to leverage that reach for more brand dollars. During a keynote at South by…
The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of Marketing Land’s MarTech conference today. The landscape is shown at the top of this story. You can click on it for a larger view. Download…
Subscribe: iTunes | RSS | Jon Steinberg is well-versed in the need for scale for ad-supported digital media, having served as president of BuzzFeed and CEO for North America at Daily Mail. In his new venture, a streaming video service of business news called Cheddar, Steinberg is betting on a different model: licensing fees. Advertisement…
[if lt IE 9]> < ![endif] University Study Finds Adblock Plus Could Save 40 Percent Network Bandwidth ‘);}googletag.cmd.push(function(){googletag.display(“div-gpt-ad-MOBILE_BANNER-1”);});document.write(‘ ‘);} Vanquishing pesky pop-ups and vacuous videos reduces IP traffic in test enterprise network environment A Canadian university study has found that using the Adblock Plus browser extension can save between 25 and 40 percent network bandwidth...
ST. PETERSBURG — Publishing a sex tape of the former wrestler Hulk Hogan embroiled Gawker Media in an expensive legal battle, but it also was a boon to the media company. On Friday, an expert witness hired by Hogan testified that when Gawker.com posted a one minute and 41-second edit of the video on Oct….
Incentives are fascinating. Dangle the right carrot in front of people and you can subtly influence their behavior. But it has to be the right carrot. It has to matter to the people you’re trying to influence. Just as importantly, it has to influence the correct changes. A few years ago there was a story…
Publishers have flirted with micropayments as a revenue stream for years, mostly unsuccessfully. Now, with the continued rise of ad blocking, new hope again is pinned on pay-per-article schemes for ad-blocking readers. Fat chance. German publisher Gruner + Jahr, which publishes 285 magazines and newspapers across 22 countries, serves messages to ad-blocking visitors to its site Geo.de, requiring…
Investors have been fretting about Viacom Inc.’s cable TV fortunes and hoping the company will cook up new ways to profit in the digital economy. On Tuesday, as the media company reports quarterly results, it will have a new partnership to tout on that front. The shiny new object: a deal with Snapchat Inc., the…