Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
In January, following a year of stalled growth and financial disappointment, Twitter shed nearly half of its core leadership. Three days later, Adam Bain, the company’s (surviving!) Chief Operating Officer, posted this complaint: “Code for Twitter” https://t.co/pZdbJNx67J — adam bain (@adambain) January 28, 2016 The linked tweet: Wherein Facebook editorializes the Kanye Wiz ordeal as…
Below is the full text from Randall Rothenberg’s opening keynote at the 2016 IAB Annual Leadership Meeting On April 19, 1996, less than two years after AT&T commissioned and ran the Internet’s first banner advertisement, on the online magazine Hotwired, representatives from 35 companies met in New York and agreed to form the Internet Advertising…
A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…
REFORM ADVERTISING …before it is too late Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it. The moral of the story of adblockers’ success is that the public has taken charge of its next industry — advertising….
CNBC being taken off Nielsen effective 10/1/15. Current sample size for CNBC’s Nielsen ratings determined by NINE Homes – Linda Y #iabmixxâ Boon Yap on Twitter: “CNBC being taken off Nielsen effective 10/1/15. Current sample size for CNBC’s Nielsen ratings determined by NINE Homes – Linda Y #iabmixx”.
IAB President-CEO Randall Rothernberg AD UNIT 1 /AD UNIT 1 The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his “cri de coeur” against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps…
If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising…
Last week, my colleague Adrienne and I examined a digital moral quandary: whether or not to install an ad-blocker. Ad blockers make browsing the web faster, more secure, and less of a drain on a phone’s battery; they also put a significant dent in web publishers’s business. After the newest version of Apple’s mobile operating…
Marco Arment, a developer and blogger who had been one of the most prominent advocates of ad blocking, has pulled his best-selling ad-blocking app from Apple’s App store. “Just doesn’t feel good,” Arment titled a post explaining the move, which came just three days after his “Peace” app launched. On Wednesday, Apple’s new iOS9 software allowed…
The adblockalypse has begun. Just one day after Apple released iOS 9 into the wild, users are flocking to the App Store and downloading adblockers. According to AppAnnie.com, three of the top five paid apps are adblockers — meaning people are paying from 99 cents to $2.99 a download. Taking the top slot is Peace for…