Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The Standards Council of Canada has approved an IT-related standard which would eliminate new data silos and copies when organizations adopt or build new applications, thus apparently preventing any data copies being made with new applications. However, last-time integration could bring in legacy data via copies. The CAN/CIOSC 100-9, Data governance – Part 9: Zero-Copy…
from the “anonymized”-doesn’t-mean-anonymous dept We’ve noted for a very long while how most of the explanations that corporations use to insist that your privacy is protected are effectively worthless. For example, corporations will routinely inform you that it’s no big deal that they’re over-collecting and selling access to your browsing or location data to any…
Because The U.S. Is Too Corrupt To Pass Privacy Legislation, Data Brokers Increasingly Traffic In Sensitive Mental Health Data from the have-you-ever-noticed-that-making-money-is-the-only-thing-we-actually-care-about dept We’ve noted for a long while that the performative hysteria surrounding TikTok is basically a giant distraction from our failures on consumer protection and privacy legislation. Case in point: the growing number…
This is a post about journalism, privacy, and the common assumption that we can’t have one without sacrificing at least some of the other, because (the assumption goes), the business model for journalism is tracking-based advertising, aka adtech. I’ve been fighting that assumption for a long time. People vs. Adtech is a collection of 129 pieces…
Mobile advertising is big business, and where money flows, fraudsters follow. Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme. HUMAN discovered the…
Who doesn’t love a good funnel? Today, we’re going to make a nice colorful funnel using the latest data from some of the ad industry’s most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, crooks, and the Bermuda…
At the end of April, Apple’s introduction of App Tracking Transparency tools shook the advertising industry to its core. iPhone and iPad owners could now stop apps from tracking their behavior and using their data for personalized advertising. Since the new privacy controls launched, almost $10 billion has been wiped from the revenues of Snap,…
BuzzFeed’s four-year-old programmatic business is the engine of its advertising growth. That muscle will come in handy as publishers and marketers enter the usual frenzy of the fourth quarter against the backdrop of the delta variant threatening to derail ad creative and campaign budgets. On its road to becoming a public company, the publisher wouldn’t…
For the Tech Policy Press Sunday Show podcast, I spoke to author Carissa Véliz about her recently published book, Privacy is Power: Why And How you Should Take Back Control of Your Data. Carissa is an Associate Professor at the Faculty of Philosophy and the Institute for Ethics in AI, and a Tutorial Fellow at Hertford College, at the…
A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That’s in part because consumers are putting more trust in digital assistants to make decisions on their behalf, but, naturally, it’s also because US marketers wasted roughly…