Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations – Digiday

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. The controversy sprang from a report by research firm Adalytics which claimed that marketers buying ad space on YouTube are potentially vulnerable to…

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Ad-Fraud Claims Could Force Google to Pay Billions. But Don’t Hold Your Breath.

The world of digital ads is reeling after a bombshell report that found Google’s video advertising system may be defrauding customers 80% of the time, violating the promises the company makes to advertisers about where and how those ads are shown. Some advertisers are demanding refunds, which, theoretically, would cost Google millions if not billions…

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EU launches antitrust investigation into Google’s ad tech practices

The European Commission opened a formal antitrust investigation on Tuesday into whether Google has abused its market position by favoring its own online display advertising technology. Why it matters: The probe will target parts of Google’s massive $147 billion annual ads business that have never been investigated formally by regulators, including ways its advertising practices…

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Advertising industry seeks refunds over YouTube skippable ads

Advertising industry figures are demanding significant refunds from YouTube following new research that suggests millions of adverts on the video platform are hidden away from users in ways that breach the Google-owned group’s policies. Adalytics, a digital ads analysis group, has conducted research into YouTube’s “TrueView” system, through which the platform’s more than 2bn users…

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Student’s School Apps Are Sharing Data With Third Parties

Over the past year, we’ve seen schools shift to digital services at an unprecedented rate as a way to educate kids safely during the covid-19 pandemic. We’ve also seen these digital tools slurp up these kid’s data at a similarly unprecedented rate, suffer massive breaches, and generally handle student’s personal information with a lot less…

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