One Website’s Facebook Apocalypse Is Another’s Opportunity to Shine – WSJ

Digital publishers are reckoning with the potential impact of Facebook’s planned changes to its news feed, with reactions ranging from trepidation to confidence to reflection on the folly of depending on the social network for web traffic in the first place. Facebook on Thursday said it will introduce changes to the feed in coming months to promote content shared…

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For God’s Sake Stop Whining About The Post

Screengrab from The Post trailer The Post, the new Steven Spielberg film out at midnight, has been sold as a parable for our own dark political times. Tracing The Washington Post’s 1971 publication of the Pentagon Papers, the movie portrays heroic media figures fighting to get the truth out in the face of a corrupt…

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CMO Today: Unpacking the Disney-Fox Deal; Net Neutrality Repealed; Facebook Changes Video Strategy Again – WSJ

Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…

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“Alt-right” women are upset that “alt-right” men are treating them terribly – Salon.com

By the end of the thread, McCarthy made it clear that these trolls are part of the “alt-right.” “The problem I’m stating here is not that ‘there are trolls on the internet’ but that people who proclaim to be on our side are trying to tear down women in our in-group,” she wrote. Another self-described “conservative woman”…

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Fake-Ad Operation Used to Steal From Publishers Is Uncovered – WSJ

An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…

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